Client Victory: mxmtoon x The Sims™ 4

Donahue Fitzgerald would like to congratulate mxmtoon on her collaboration with The Sims™ 4.

mxmtoon is an American singer-songwriter, musician, and streaming sensation. She is known for singing and playing the ukulele, and is from Oakland, California.

In this collaboration, The Sims™ 4’s partnered with mxmtoon “to encourage players to discover what happens when day turns to night, and they’re able to transform into new and exciting versions of themselves. In the new campaign, inspired by nighttime ads and infomercials of the 90s that aired during the wee hours, players will meet the many versions of mxmtoon that can be seen after the sun goes down.”

Congratulations to mxmtoon and the team on the collaboration/ad campaign!

Donahue Fitzgerald’s Music & Entertainment Practice Group worked on mxmtoon’s promotional agreements.

View the mxmtoon x The Sims™ 4’s brand campaign here.

View mxmtoon’s interview with The Sims™ 4 here.