Fundamentals of Trademark Law in the Global Marketplace 2017

Managing Partner, Andrew S. MacKay, will be co-presenting with a panel of experts at PLI’s annual Fundamentals of Trademark Law in the Global Marketplace this July.

This full-day program provides a comprehensive review of trademark law for beginner and experienced trademark lawyers. The program covers:

  • Trademark law basics, including the Lanham Act, unfair competition and dilution
  • Practical tips and strategies for searching and clearing marks
  • Applying for federal registration, domestic and international registration issues
  • Trademark infringement actions, strategies, remedies and litigation alternatives
  • Hot topics and a review of the latest developments in trademark law


9:00 am – Introduction

9:15  am – Key Principles of Trademark Law and Unfair Competition
Speaker: Vineeta Gajwani

10:30 am – Networking Break

10:45 am – Trademarks in Practice: Searching, Clearance and the Application Process in the United States
Speaker: Robert B. Burlingame

12:00 pm – International Searching and Filing Strategies
Speaker: Herb Williams

1:00 pm – Lunch

2:00 pm – Trademark Infringement Primer 
Speaker: Vijay K. Toke

3:00 pm – Networking Break

3:15 pm – Litigation Alternatives and Hot Topics in the U.S. and Abroad
Speaker: Frank Goldberg, Beth M. Goldman, Andrew S. MacKay, Vijay K. Toke

5:00 pm – Adjourn

Continuing Education

CLE Credits: 6.25

Additional Speakers

Robert B. Burlingame
Special Counsel
Pillsbury Winthrop Shaw Pittman LLP

Vineeta Gajwani
Managing Counsel, IP
Electronic Arts Inc.

Frank Goldberg
Associate General Counsel, IP
Zynga Inc.

Beth M. Goldman
Orrick, Herrington & Sutcliffe LLP

Vijay K. Toke
Cobalt LLP

Herb Williams
Senior Attorney
Trademarks & Brands Legal, Intel Corp

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