Trademark Fundamentals

Trademarks and service marks are an important aspect of every business operation. Creating an iconic brand and image for your product separates it from the pack.  Recognizing the value of the brand and protecting it early on may be one of the most important investments you can make in your business.

Trademarks and service marks are an important aspect of every business operation. Creating an iconic brand and image for your product separates it from the pack.  Recognizing the value of the brand and protecting it early on may be one of the most important investments you can make in your business.

Emerging business owners may feel there are no new marks, that all the marks have already been used. But new businesses form every year and create some of the most memorable new trademarks, such as  Facebook, YouTube, OrganicGirl, Lyft and Airbnb.

Through principals of unfair competition law, traditional trademarks such as words and symbols can be enforced against unlawful third party use.  Trademark law needs to be considered in combination with copyright, patent, rights of publicity and trade secret rights in determining the various aspects of a business operation’ intellectual property that require protection.  Selecting a new mark and protecting it as soon as possible by appropriate registration is an investment that creates instant intellectual property assets and some insurance against problems down the line.

In this lively and interactive presentation, the presenters will provide:

  • An overview of the definition of trademarks and service marks
  • How they differ from copyrights, patents, and domain names
  • How they can be registered
  • How they can be enforced
  • Remedies for trademark infringement

Speakers

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