Holiday D. Powell Senior Counsel (510) 451-3300 Download vCard LinkedIn

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Holiday D. Powell focuses her practice on commercial, real estate, product liability, and other civil litigation. She represents Fortune 500 companies, privately held companies and individual clients from a variety of sectors, such as technology, life sciences, and insurance, in class actions, MDLs, and individual cases across the country in state and federal courts.  She manages all aspects of state and federal court litigation, including pre-litigation claim investigations and resolutions, discovery and motion practice, mediations, trials and appeals.

Holiday is the Vice-Chair of the Class Action and Mass Tort Special Litigation Group of the Defense Research Institute’s (DRI’s) Product Liability Committee. She is also a member of the Women Lawyers of Alameda County and the Alameda County Bar Association.

Professional & Community Affiliations

  • Chair, Product Liability Committee, Class Action and Mass Tort Special Litigation Group, Defense Research Institute
  • Member, Alameda County Bar Association
  • Member, Women Lawyers of Alameda County


  • Named one of Super Lawyers' "Top Women Attorneys in Southern California" , Los Angeles Magazine, 2013-2016
  • Named Southern California Super Lawyer "Rising Star", 2013-2016
  • Named one of Super Lawyers' "Top Women Attorneys in Northern California", Los Angeles Magazine, 2015-2016
  • Named Northern California Super Lawyers "Rising Star", 2015-2016

Past Articles/News

  • Author, “The New FDA Nutrition Facts Label: Sweet For Consumers, But Not So Sweet For Manufacturers,” Defense Comment, Association of Defense Counsel, Fall 2016
  • “Rainmaking in a Competitive Environment: What a Young Lawyer Can Do to Start Building a Book of Business,” ABA Tort Trial & Insurance Practice Committee Newsletter, Spring 2014 & ASCDCVerdict magazine, 2013 Vol. 3
  • Co-author, “Point-of-Use Devices Raise Specter of Liability of Water Providers,” American Water Works Association California-Nevada Section, SOURCE Magazine, Vol.26 Number 4, Fall 2012
  • Morris Polich & Purdy LLP Email Alert, “Court of Appeal Upholds Component Part Supplier Defense,” February 9, 2012
  • “The Road to Sovereignty in the Pacific: A Framework for Pacific Island Development Policy.” New Zealand Center for Strategic Studies, Wellington, NZ, 2003

Recent Speaking Engagements

February 06, 2019 | Austin, TX
Product Liability Conference 2019

Past Speaking Engagements

  • Co-Presenter, “Using Social Media to Defend Cases,” 57th Association of Defense Counsel of Northern California & Nevada Annual Meeting, December 9, 2016.
  • Presenter, “Proactive Risk Management for Satellite Developers in Today’s Product Liability Minefield, 30th Annual AIAA/USU Conference on Small Satellites, August 9, 2016
  • Presenter, “Results of the Law Firm Management Survey,” Association of Defense Counsel of California & Nevada’s 2015 Business of Law Seminar, August 2015