Anne Hiaring Hocking Partner (415) 457-2040 Download vCard LinkedIn

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For decades, Anne Hiaring Hocking has shaped the international trademark portfolios of clients in the clothing, electronics, wine, food, cosmetics and internet services industries. She draws on over 20 years’ experience in US prosecution and enforcement when advising clients on registration and enforcement strategies nationally as well as protecting their goodwill globally.

With an LLM in international law, Anne is a noted authority in international trademark filing and comparative law.  She acts on behalf of non-US firms in representing their clients in US prosecution and enforcement matters and using existing non-US rights to support and expand rights in the US. Her global perspective has brought positive resolutions of disputes over rights to speaker brands across the US, United Kingdom and Germany and between competing clothing brands based in the US and New Zealand. She has registered and enforced rights for a global footwear brand in the US for decades, collaborating closely with counsel from around the world to ensure that agreements on dispute settlements and co-existence consider all parts of the global market and global settlements. She planned and launched the worldwide registration strategy for one of the largest internet information sites in the world, registering for the first time all project names and logos.

As a litigator, Anne has represented clients in the footwear, security, collectibles, and skateboarding markets, among others, in trademark and copyright infringement cases in all US District Courts of California. In addition to federal court, she represents clients before the Trademark Trial and Appeals Board and UDRP proceedings, strategically leveraging each forum to achieve the best results for her clients. A particularly broad-spectrum enforcement against a pirate of a famous skateboard magazine involved successful UDRP proceedings, coupled with cancellation proceedings in Spain and the EU, which resulted in full surrender of the pirated domain names and trademark registrations.

Anne is an adjunct professor of Trademark, Copyright, and International Intellectual Property Law at Golden Gate University in San Francisco and Bangkok. She is the chair of the Practising Law Institute’s workshops on Fundamentals of Trademark Law in the Global Marketplace and Global Search and Filing. Several of her papers have been published in publications such as American Jurisprudence and the Golden Gate University Law Review, and most recently in the Trademark Reporter®. She is active in professional organizations such as the International Trademark Association, the State Bar of California, and the San Francisco Intellectual Property Law Association, serving as a member of the board of directors and chair of sections and committees.

In addition to her law degree, Anne holds an LLM in international law and has studied at the Albrecht-Ludwigs Universitaet in Freiburg and the Freie Universitaet in Berlin, Germany.

Prior to joining the firm, Anne headed her own firms for 25 years, mostly recently Hiaring + Smith LLP. Between practices in private firms, she was an in-house IP rights attorney for Pacific Telesis where she was responsible for all aspects of domestic and international trademark filing and enforcement and all copyright and trade secret procedures. Before attending law school, she worked for the Iran Center for Management Studies in Tehran, Iran.

Professional & Community Affiliations

  • Past Chair, Intellectual Property Section, State Bar of California
  • Past Member, Executive Committee, International Law Section, State Bar of California
  • Past Chair, State Bar Council of Section Chairs
  • President, San Francisco Intellectual Property Law Association, 1994-1995
  • President, Barristers Club, San Francisco Bar Association, 1986
  • Editor, Northern District Digest
  • Member, Board of Directors, San Francisco Neighborhood Legal Aid Foundation
  • Member, Composers, Inc.
  • Member, California Contemporary Craft Association
  • Member, Mayor's Advisory Council on Childcare, City and County of San Francisco
  • Panel Member, Bay Area Lawyers for the Arts

Recent Articles/News

Past Articles/News

  • “Selected Liability Issues:Social Networks and Blogs,” The Computer & Internet Lawyer, vol. 26, January 2009
  • “Does Information Really Want to be Free?”Gothenburg Film Festival, 2006
  • “What’s New in the Neighborhood – The Export of the DMCA in PostTRIPS  FTA’s,”  International & Comparative Law Journal, Golden Gate University, 2005
  • “Fair Use And TRIPS: Too Much of a Good Thing?” Copyright Law Society of the U.S., January Midwinter Meeting, 2004
  • “Content and Control”, The Recorder, 1995
  • “Proof of Monetary Recovery for Trademark Infringement”
  • “Copyright Infringement of Literary Works”
  • “Proof of Distinctiveness and Secondary Meaning”
  • “Extraordinary Remedies for Copyright Infringement” Am Jur 3d., Proof of Facts, 1992, 1993, 1994
  • “Reserving Trademarks – A First for the U.S. – A Preview of Procedures Under the Trademark Law Revision Act of 1988,” New Matter, 1989
  • Advising California Partnerships, published by C.E.B. (2d Ed. 1988) Chapter
  • “Partnership Names”
  • “Copyright Protection for Software,” Barrister Law Journal, 1985
  • Constitutional Law Review: Supreme Court, October 1977 Term
  • “Equal Protection,” 6 Hastings Constitutional Law Quarterly, 1978

Recent Speaking Engagements

July 10, 2018 | San Francisco, CA
Fundamentals of Trademark Law in the Global Marketplace 2018
Practising Law Institute (PLI)

October 23, 2017 | San Francisco, CA
Intellectual Property Law Institute 2017
Practising Law Institute

October 24, 2016 | San Francisco, CA
Recent Developments in Fair Use & Transformative Use

October 13, 2016 | Oakland, California
Trademark Fundamentals

October 19, 2015 | New York, NY
Practical Law Institute

Past Speaking Engagements

  • PLI, Intellectual Property Law Institute, various years
  • “Selected Liability Issues, Social Networks and Blogs (2008)
  • “Protecting Your Intellectual Property Assets”
  • Navigating Trademark Trial and Appeal Board Practice(2000)
  • INTA TTAB Practice for Novices Forum (2000)
  • Insight Information, “Sixth Complete Course on Negotiating and Drafting Licensing Agreements: Maximize the
  • Value of Your Intellectual Property Assets” (2000)
  • PLI, Program Chair, “Understanding Basic Trademark Law” (1994-2008)
  • International Trademark Law Association, Panel Moderator for Hospitality Industry Issues (1999)
  • Panelist, Work for Hire Seminar, Law Seminars Institute (1999)
  • Sunnyvale Center for Innovation, Invention and Ideas Washington & the West Seminar (1998, 1996, 1994)
  • “Geographic Misdescriptiveness”; PLI’s Fifth Annual Institute for Intellectual Property law (1999)
  • “Functionality in Trade Dress Protection”; PLI’s Fourth Annual Institute for Intellectual Property Law (1998)
  • “An International Perspective on Trade Dress Protection”; PLI’s Third Annual Institute for Intellectual Property Law (1997)
  • “Multimedia Licensing”; PLI, Chair of Program, Computer Software Protection Seminar (1997)
  • “Copyright Law: Still the Most Predictable Protection for Software”; PLI’s Second Annual Institute for Intellectual Property Law (1996)
  • “Trademarks and the Internet”; PLI, Chair of Program, Understanding Basic Trademark Law Seminar (1996)
  • “Principles of Trademark Law”; PLI, Advanced Copyright Law Seminar (1995)
  • “Enforcement of U.S. Copyright Rights Outside the U.S.”; CEB “Introduction to Trademark Law” (1995)
  • Bar Association of San Francisco, Software Licensing Institute Panelist (1995)
  • U.C. Berkeley Worldwide Extension, Professor of Trademark and Copyright for P.R.C. Lecture Series (1995)