Anne Hiaring Hocking (415) 457-2040 Download vCard LinkedIn

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Anne Hiaring Hocking specializes in domestic and international trademark and copyright law. With an LLM in international law, Anne is a noted authority in international trademark filing and enforcement, copyright protection, and comparative law.

She has represented Dr. Martens for decades, handling domestic trademark and copyright filings along with trademark cancellations and oppositions. Other global clients include Boisset wines, Raymond, De Loach, JCB and Buena Vistas, ASV, Rutherford Hills, Organic Girl, Japan Tobacco, SF Deluxe, TiVo and HUF. She created and implemented the first strategy for worldwide filings of Wikimedia project names and logos.

As a litigator, Anne has represented clients in the footwear, publishing, wine, collectibles, headset and skateboarding markets, in trademark and copyright infringement cases in all US District Courts of California. In addition to federal court, she represents clients before the Trademark Trial and Appeals Board and UDRP proceedings, strategically leveraging each forum to achieve the best results for her clients. A particularly broad-spectrum enforcement against a pirate of Thrasher Magazine involved successful UDRP proceedings, coupled with cancellation proceedings in Spain and the EU, which resulted in full surrender of the pirated domain names and trademark registrations.

Her specialization in copyright law has assisted numerous authors, including Edward Brown and Brother David Steindl Rast. She advises The Foundation for a Course in Miracles, numerous software developers and publishers including StorageCraft, Tradeshift and Alinda Capital and companies in copyright industries such as Catstudio, and calendar notecard publisher Portal Publications.


Anne was an adjunct professor of Trademark, Copyright, and International Intellectual Property Law at Golden Gate University in San Francisco and Bangkok for decades.

She is the chair of the Practising Law Institute’s seminar, Fundamentals of Trademark Law in the Global Marketplace. Noted for her scholarship and practical advice, several of her papers have been published in publications such as American Jurisprudence and the Golden Gate University Law Review, and the Trademark Reporter®.

Leadership positions include Chair of the State Bar of California Intellectual Property Section, and Chair of the Council of Chairs, President of the San Francisco Intellectual Property Law Association and Editor of the Trademark Reporter, the professional publication of the International Trademark Law Association.

Professional & Community Affiliations

  • Volunteer, Zen Hospice Project
  • Mentor, Tech Women
  • Board Member, A Network for Grateful Living

Recent Articles/News

Past Articles/News

  • “Selected Liability Issues:Social Networks and Blogs,” The Computer & Internet Lawyer, vol. 26, January 2009
  • “Does Information Really Want to be Free?”Gothenburg Film Festival, 2006
  • “What’s New in the Neighborhood – The Export of the DMCA in PostTRIPS  FTA’s,”  International & Comparative Law Journal, Golden Gate University, 2005
  • “Fair Use And TRIPS: Too Much of a Good Thing?” Copyright Law Society of the U.S., January Midwinter Meeting, 2004
  • “Content and Control”, The Recorder, 1995
  • “Proof of Monetary Recovery for Trademark Infringement”
  • “Copyright Infringement of Literary Works”
  • “Proof of Distinctiveness and Secondary Meaning”
  • “Extraordinary Remedies for Copyright Infringement” Am Jur 3d., Proof of Facts, 1992, 1993, 1994
  • “Reserving Trademarks – A First for the U.S. – A Preview of Procedures Under the Trademark Law Revision Act of 1988,” New Matter, 1989
  • Advising California Partnerships, published by C.E.B. (2d Ed. 1988) Chapter
  • “Partnership Names”
  • “Copyright Protection for Software,” Barrister Law Journal, 1985
  • Constitutional Law Review: Supreme Court, October 1977 Term
  • “Equal Protection,” 6 Hastings Constitutional Law Quarterly, 1978

Recent Speaking Engagements

July 09, 2019 | San Francisco, CA
Fundamentals of Trademark Law in the Global Marketplace 2019
Practising Law Institute (PLI)

July 10, 2018 | San Francisco, CA
Fundamentals of Trademark Law in the Global Marketplace 2018
Practising Law Institute (PLI)

October 23, 2017 | San Francisco, CA
Intellectual Property Law Institute 2017
Practising Law Institute

October 24, 2016 | San Francisco, CA
Recent Developments in Fair Use & Transformative Use

October 13, 2016 | Oakland, California
Trademark Fundamentals

October 19, 2015 | New York, NY
Practical Law Institute

Past Speaking Engagements

  • PLI, Intellectual Property Law Institute, various years
  • “Selected Liability Issues, Social Networks and Blogs (2008)
  • “Protecting Your Intellectual Property Assets”
  • Navigating Trademark Trial and Appeal Board Practice(2000)
  • INTA TTAB Practice for Novices Forum (2000)
  • Insight Information, “Sixth Complete Course on Negotiating and Drafting Licensing Agreements: Maximize the
  • Value of Your Intellectual Property Assets” (2000)
  • PLI, Program Chair, “Understanding Basic Trademark Law” (1994-2008)
  • International Trademark Law Association, Panel Moderator for Hospitality Industry Issues (1999)
  • Panelist, Work for Hire Seminar, Law Seminars Institute (1999)
  • Sunnyvale Center for Innovation, Invention and Ideas Washington & the West Seminar (1998, 1996, 1994)
  • “Geographic Misdescriptiveness”; PLI’s Fifth Annual Institute for Intellectual Property law (1999)
  • “Functionality in Trade Dress Protection”; PLI’s Fourth Annual Institute for Intellectual Property Law (1998)
  • “An International Perspective on Trade Dress Protection”; PLI’s Third Annual Institute for Intellectual Property Law (1997)
  • “Multimedia Licensing”; PLI, Chair of Program, Computer Software Protection Seminar (1997)
  • “Copyright Law: Still the Most Predictable Protection for Software”; PLI’s Second Annual Institute for Intellectual Property Law (1996)
  • “Trademarks and the Internet”; PLI, Chair of Program, Understanding Basic Trademark Law Seminar (1996)
  • “Principles of Trademark Law”; PLI, Advanced Copyright Law Seminar (1995)
  • “Enforcement of U.S. Copyright Rights Outside the U.S.”; CEB “Introduction to Trademark Law” (1995)
  • Bar Association of San Francisco, Software Licensing Institute Panelist (1995)
  • U.C. Berkeley Worldwide Extension, Professor of Trademark and Copyright for P.R.C. Lecture Series (1995)